How Strategic Marketing Delivered Multiple Offers and a $770,000 Sale

Selling a home successfully in Edmonton isn’t about luck.

It’s about strategy, preparation, and visibility.

The recent sale of 9226 154 Street NW in Sherwood, Edmonton is a perfect example of how the right preparation and marketing approach can create momentum, attract serious buyers, and generate multiple offers.

Listed at $749,900, this exceptional home sold for $770,000 after just three days on the market — with multiple offers and multiple backup offers.

But the real story begins long before the home ever hit the MLS.

Preparing 9226 154 Street for the Market

At Iconic YEG Real Estate Team, we believe great results happen before buyers ever step through the door.

When preparing this Sherwood property for sale, our focus was simple:
make the home impossible to ignore.

This meant carefully planning how the property would be presented to the market.

Strategic Pre-Listing Preparation

Before listing day, we worked closely with the sellers to ensure the home was positioned to stand out from competing properties in West Edmonton.

Preparation included:

✔ Strategic pre-listing consultation
✔ Light staging and design guidance
✔ Professional photography
✔ High-quality video marketing
✔ Detailed digital marketing plan

Each step was designed to highlight the property’s strongest features and create excitement among buyers before showings even began.

Creating Maximum Exposure for Buyers

Today’s buyers search for homes online first. That means the first impression happens digitally, often before a buyer ever schedules a showing.

For 9226 154 Street, our marketing strategy ensured the home reached the widest possible audience.

Professional Real Estate Photography

Professional photography is one of the most important tools when selling a home.

High-quality, bright images showcased the property’s space, natural light, and layout — helping it stand out on platforms like:

• REALTOR.ca

• Google search

• MLS listing sites

• Social media feeds

When buyers scroll through dozens of homes online, visual presentation is what stops them.

Video Marketing That Attracts Buyers

Video tours allow buyers to emotionally connect with a property before they ever visit in person.

For this listing, we produced a professional video walkthrough, allowing potential buyers to explore the home’s layout and features from anywhere.

Video marketing is particularly powerful for:

• Relocation buyers

• Out-of-town purchasers

• Busy professionals researching homes online

Social Media and Digital Reach

Marketing a home today goes far beyond MLS.

Through Iconic YEG’s digital marketing network, the listing reached thousands of potential buyers across multiple platforms, including:

• Instagram

• Facebook

• YouTube

• Buyer email networks

• Private client databases

The goal was simple:

Generate excitement before the first showing.

The Result: Strong Buyer Activity

The response was immediate.

Within days of launching the listing, the home attracted strong buyer interest.

The result?

✔ Multiple showings
✔ Multiple offers
✔ Multiple backup offers
✔ SOLD above list price

For sellers, this is the ideal outcome — buyers competing for the property rather than negotiating down the price.

Why February Can Be the Best Time to Sell a Home in Edmonton

Many homeowners assume spring is the best time to sell.

But in reality, late winter can be one of the strongest opportunities.

February listings often benefit from:

• Fewer competing homes on the market

• Serious, motivated buyers

• Less inventory creating stronger demand

• Buyers who have been watching the market all winter

That combination can lead to stronger offers and faster sales.

The sale of 9226 154 Street is a perfect example of this timing advantage.

Why Preparation Matters When Selling Your Home

Many sellers believe the market alone determines their result.

But the truth is that presentation and strategy influence price more than most people realize.

Homes that sell quickly and above list price typically have three things in common:

1. Strategic Pricing

Pricing must attract buyers while still protecting the seller’s value.

2. Professional Marketing

Photos, video, and digital exposure ensure the property stands out.

3. Proper Preparation

Small improvements, staging guidance, and thoughtful presentation can significantly increase buyer interest.

At Iconic YEG, these elements are built into every listing strategy.

Thinking About Selling Your Home in Edmonton?

If you’re considering selling your home in Edmonton — whether in Sherwood, West Edmonton, or another community — preparation and marketing can make a significant difference in your final sale price.

The right strategy can help you:

• attract more buyers

• generate multiple offers

• sell faster

• maximize your home’s value

Every property deserves a tailored marketing plan designed to showcase it at its best.

Work With Iconic YEG Real Estate Team

At Iconic YEG Real Estate Team, we focus on strategic marketing, strong negotiation, and thoughtful preparation to help our clients achieve exceptional results.

If you’re curious about:

• your home’s current value

• how the Edmonton real estate market is performing

• or what a custom selling strategy might look like for your property

I would be happy to help.

Contact Caitlin Heine

Iconic YEG Real Estate Team
RE/MAX Real Estate
Edmonton, Alberta

📞 587-336-3176
🌐 iconicyeg.com

Let’s create a strategy that gets your home noticed — and sold.

There’s something special about finding a home that doesn’t just check the boxes—but actually supports the lifestyle you want to live.

For many buyers entering the next chapter of life, the priorities shift. Less maintenance. More freedom. A sense of community. And ideally, a home that keeps you connected to everything you need without sacrificing space or independence.

This beautifully maintained 1-bedroom condo in a vibrant 55+ community offers exactly that.

A Home That Makes Everyday Living Easier

From the moment you walk in, the layout feels open and practical. The open-concept kitchen, living, and dining area is filled with natural light, creating a bright space that works just as well for quiet mornings with coffee as it does for hosting friends or family.

The kitchen has been updated with all new appliances, making meal prep simple and efficient while maintaining a clean, modern feel.

The primary bedroom is generously sized, offering direct access to the patio and a walk-through closet that leads to a newly renovated 3-piece bathroom complete with a walk-in shower and built-in seat.

You’ll also find:

• New in-suite laundry appliances

• An oversized storage room

• Heated underground parking

• A private storage cage

These thoughtful features make daily life easier—especially during Edmonton’s winters.

A Building Designed Around Community

What truly sets this property apart is the lifestyle offered by the building itself.

This well-established 55+ community is known for its welcoming atmosphere and exceptional amenities, giving residents plenty of ways to stay active, social, and engaged.

Residents enjoy access to:

• A fitness room

• Billiards and games area

• A library

• A spacious social room for gatherings

• A guest suite for visiting friends or family

• A convenient car wash in the parkade

For many residents, these shared spaces become the heart of the building—where neighbours become friends and social connections form naturally.

Walkable Convenience at Your Doorstep

Location plays a major role in quality of life, and this condo delivers on that front as well.

Situated just steps from essential amenities, residents enjoy easy access to:

• Grocery stores

• Restaurants and cafés

• Medical clinics and pharmacies

• Banks

• The Edmonton Public Library

• Public transit

• The future LRT expansion

Everything you need is close by, making it easy to stay independent without relying on long drives across the city.

A Smart Option for Downsizing

Many buyers looking at 55+ communities are searching for something that offers less maintenance without sacrificing quality of life.

This condo provides exactly that balance.

Instead of worrying about yard work, snow removal, or ongoing home maintenance, residents can focus on enjoying their time—whether that means traveling, spending time with family, or simply enjoying a quieter, more manageable home.

A New Chapter, Without Compromise

Homes like this are about more than square footage.

They’re about creating a space where life becomes simpler, more social, and easier to enjoy.

For those considering the next step in downsizing or adult living in Edmonton, this condo offers a fantastic opportunity to step into a community that supports both independence and connection.

View Listing Here

Interested in seeing it in person?

Contact:
Caitlin Heine
Iconic YEG Real Estate Team | RE/MAX Real Estate
📞 587-336-3176

Discover 14019 88 Avenue NW – Luxury Living on a 12,000 sq ft Lot

Some homes stand out because of their finishes. Others because of their location. And occasionally, a property comes along that offers something far rarer — space, privacy, and scale in one of Edmonton’s most established neighbourhoods.

Welcome to 14019 88 Avenue NW, a beautifully renovated residence on the coveted Valleyview side of Parkview. Set on an extraordinary 12,000 square foot southwest-facing pie lot, this home combines over 4,000 square feet of developed living space with the kind of land and infrastructure that has become increasingly difficult to find in central Edmonton.

In a neighbourhood where redevelopment has often meant smaller lots and vertical builds, this property offers something different: room to breathe without sacrificing luxury.

A Home Designed for Both Everyday Living and Entertaining

Originally built in 1964 and extensively renovated with a major addition completed in 2009, the home blends timeless architecture with thoughtful upgrades that support modern living.

Inside, the home offers four bedrooms and three and a half bathrooms, along with a layout designed to balance open entertaining spaces with comfortable areas for daily life.

The heart of the home is the kitchen — a space designed not just for cooking, but for gathering. Anchored by a dramatic 12-foot granite island, the kitchen overlooks the backyard through a wall of windows, filling the main floor with natural light and connecting indoor living with the private outdoor setting.

Double ovens, a custom glass backsplash, and generous workspace make it equally suited to hosting large dinners or preparing family meals.

Throughout the home, four fireplaces create warmth and atmosphere, while site-finished hardwood floors and high-quality finishes reinforce the sense of craftsmanship.

Spaces That Elevate Everyday Life

Beyond the main living areas, the home includes a number of features that make daily living both more comfortable and more functional.

The lower level is designed as a true entertainment retreat. A sound-insulated media room features heated floors, theatre lighting, and built-in speakers — creating a cinematic experience without leaving home.

Adjacent to the media space is a dedicated gym and recreation area, offering flexibility for workouts, hobbies, or additional gathering space.

A spacious laundry room with sink provides convenience, while the custom mudroom includes built-in cabinetry and a second sink — ideal for managing busy family life or returning home after outdoor activities.

Estate-Scale Outdoor Living in Central Edmonton

Perhaps the most remarkable feature of this property is the land itself.

At approximately 12,000 square feet, the southwest-facing pie lot provides an outdoor setting rarely found this close to Edmonton’s river valley and downtown core.

The yard has been thoughtfully designed to maximize privacy and usability. Mature trees create a natural canopy, while irrigation systems support the lawn and gardens. A concrete patio provides space for entertaining, and a wood-burning outdoor fireplace adds warmth and atmosphere to evenings spent outdoors.

In a city where many central lots have been subdivided over time, a property of this scale offers something increasingly rare: estate-style outdoor living in the heart of the city.

A Garage Configuration Rarely Seen in Central Edmonton

For collectors, hobbyists, or anyone who values workspace and storage, the garage infrastructure at 14019 88 Avenue is exceptional.

The property includes:

• An oversized attached double garage

• A heated 16’ × 39’ detached four-car garage

Together, they provide six enclosed parking spaces, a configuration rarely found in mature neighbourhoods like Parkview.

The detached structure offers flexibility beyond vehicle storage. With its size and layout, it could easily function as a workshop, studio, creative space, or additional recreational area.

For buyers who appreciate vehicles, tools, or projects, this kind of infrastructure represents a unique opportunity.

Infrastructure That Supports Long-Term Comfort

Luxury homes are defined not only by their finishes, but also by what lies behind the walls.

This property includes a number of important upgrades designed for long-term comfort and efficiency:

• Hardie Board siding

• Triple-pane windows

• Tankless hot water system

• EV charger

• Two high-efficiency furnaces

• Integrated sound system

• Security system with cameras

• Central vacuum

These improvements reflect a thoughtful investment in the home’s longevity and functionality.

Living in Parkview

Beyond the property itself, the surrounding community is one of Edmonton’s most desirable.

Parkview has long been recognized as one of the city’s premier residential neighbourhoods. Its tree-lined streets, large lots, and architectural diversity create a character that newer communities simply cannot replicate.

Located just minutes from downtown, Parkview offers an ideal balance between urban access and quiet residential living.

Residents enjoy immediate proximity to:

• Edmonton’s River Valley trail system

• Buena Vista Park

• The Valleyview shopping area

• Top-rated schools

• Golf courses

• River Valley scenic viewpoints

For those who value outdoor recreation, the nearby trail network offers year-round opportunities for walking, cycling, and exploring one of North America’s largest urban park systems.

The Valleyview side of Parkview, where 14019 88 Avenue is located, is particularly sought after for its proximity to the river valley and its established streetscape.

A Rare Opportunity in a Mature Neighbourhood

As central Edmonton continues to evolve, properties that combine large original lots, extensive renovations, and modern infrastructure are becoming increasingly rare.

14019 88 Avenue offers all three.

For buyers seeking luxury living without sacrificing land, privacy, or garage space, this property presents an opportunity that is difficult to replicate.

Explore the Property

14019 88 Avenue NW
Parkview, Edmonton
Offered at $1,600,000

For more information, private viewing opportunities, or full property details, contact:

Caitlin Heine
Iconic YEG Real Estate Team
RE/MAX Real Estate
587-336-3176
caitlin@iconicyeg.com

A Rare Multi-Generational 7 Bedroom Estate Offering Nearly 4,800 Sq Ft of Finished Living Space

Some homes are built for living.

Others are built for gathering.

And a rare few are designed for families who choose to live together — comfortably, privately, and with room to grow.

Welcome to 9226 154 Street NW in Sherwood, Edmonton — a custom-built, nearly 4,800 sq ft estate offering 7 bedrooms, 5 full bathrooms, and a layout that is increasingly difficult to find in West Edmonton.

Offered at $749,000, this property delivers exceptional scale, flexibility, and long-term functionality in one of Edmonton’s most established and convenient communities.

A Home Designed for Multi-Generational Living in Edmonton

As housing evolves, more families are choosing to live together across generations. Whether it’s aging parents, adult children, blended families, or long-term guests, the need for privacy and independence under one roof has never been greater.

This home answers that need.

Main Floor Private Suite

One of the most valuable features of 9226 154 Street is the massive main floor bedroom complete with its own private ensuite and walk-in closet.

No stairs required.
No shared bathrooms.
True autonomy within the home.

This makes it ideal for:

• Grandparents living with family

• Guests who need extended stays

• A live-in caregiver

• Or a private executive home office

Four Oversized Bedrooms Upstairs — Including Two Private Ensuites

The upper level was thoughtfully designed with privacy in mind.

You’ll find:

• A spacious primary retreat featuring an opulent 5-piece ensuite and walk-in closet

• A second bedroom with its own private ensuite and walk-in closet

• Two additional oversized bedrooms connected by a Jack & Jill bathroom

That means three separate bathroom spaces serving the upper level alone — something rarely found in Sherwood homes.

For large families, this layout dramatically reduces morning congestion and increases daily comfort.

A Fully Finished Basement That Functions Like Its Own Level

The professionally finished basement adds another 1,541 sq ft of developed living space, bringing the total to nearly 4,800 sq ft.

Downstairs you’ll find:

• Two additional large bedrooms

• A full bathroom

• A custom bar area

• A theatre room

• Expansive open living space

This lower level works beautifully for:

• Teenagers seeking independence

• Extended family quarters

• Long-term guests

• Recreation and entertaining

The separation across three levels allows everyone to have space — without sacrificing connection.

A Gourmet Kitchen Built for Real Family Life

At the center of the home sits a spacious and functional gourmet kitchen featuring:

• Granite countertops throughout

• Oversized island with seating

• Gas stove

• Stainless steel appliances

• Massive walk-in pantry

• Rich cabinetry with timeless appeal

This kitchen isn’t just beautiful — it’s practical.

It was built for holiday gatherings, large dinners, weekend baking sessions, and everyday family routines.

The oversized island becomes the hub — where homework happens, conversations unfold, and memories are made.

Grand Living Spaces with Soaring Ceilings

The two-storey living room is one of the home’s most striking features.

• Dramatic vaulted ceilings

• Floor-to-ceiling windows

• Abundant natural light

• Gas fireplace with black rock surround

• Hardwood flooring and architectural pillars

The space feels elevated without being cold. Spacious without being overwhelming.

It’s the kind of room that accommodates both quiet evenings and large family celebrations.

Outdoor Space Designed for Edmonton Living

The west-facing backyard offers afternoon and evening sunlight — perfect for Alberta summers.

Outside you’ll find:

• Fully landscaped yard

• Covered patio / deck

• Mature trees

• Oversized double drive-through garage

Whether you’re hosting summer barbecues, watching children play, or simply enjoying quiet evenings, the outdoor space adds another dimension of livability.

Living in Sherwood, Edmonton

Sherwood is one of West Edmonton’s most established and desirable communities.

Residents love it for:

• Mature tree-lined streets

• Larger lot sizes

• Proximity to schools

• Easy access to parks and walking trails

• Minutes to West Edmonton Mall

• Quick connections to major transportation routes

Families appreciate the balance Sherwood offers — quiet residential streets while remaining close to everyday essentials.

For buyers searching for homes near schools in West Edmonton or large family homes in Sherwood, this location consistently remains in demand.

Exceptional Value at $749,000

At $749,000, 9226 154 Street offers:

• Nearly 4,800 sq ft of finished living space

• 7 true bedrooms

• 5 full bathrooms

• Main floor private suite

• Multiple ensuites upstairs

• Fully finished basement

• Custom-built quality (2010)

Finding this combination of size, layout, and bathroom count in Sherwood at this price point is exceptionally rare.

For families seeking long-term flexibility, this home provides space that will grow with you for years to come.

Who This Home Is Perfect For

This property is ideal for:

• Multi-generational families in Edmonton

• Large or blended families

• Buyers needing a main-floor bedroom

• Families hosting international relatives

• Professionals who entertain

• Anyone seeking exceptional space in West Edmonton

This is not simply a 7-bedroom house.

It is a thoughtfully designed estate that supports how modern families actually live.

Explore 9226 154 Street NW with Iconic YEG

If you’ve been searching for:

• 7 bedroom homes in Edmonton

• Multi-generational homes in Sherwood

• Large family homes in West Edmonton

• Executive homes with main floor suites

This is a rare opportunity worth seeing in person.

Contact Iconic YEG Real Estate Team of RE/MAX Real Estate to schedule your private showing and experience the scale, layout, and flexibility this home offers.

Because sometimes, the right home isn’t just about square footage.

It’s about how it allows your family to live — together.

Book Your Private Showing

304 – 9336 Jasper Ave NW | Louie Pointe | $149,900

Every once in a while, a condo hits the market that simply doesn’t make sense — in the best way.

Top floor. Vaulted ceilings. 1.5 bathrooms. South-facing views. Built in 2007. And only $149,900.

In a downtown condo market filled with older 1960s–1980s concrete towers, this boutique residence in Louie Pointe stands apart.

This is not a dated high-rise unit.

This is elevated, executive-style living in a newer construction building in The Quarters on Jasper Ave.

Not an Old Building — Built in 2007

Let’s talk about what matters.

Louie Pointe was built in 2007, which means:

• More modern construction standards

• Updated design compared to older downtown towers

• Better layout efficiency

• Contemporary curb appeal with stone exterior detailing

• Boutique low-rise feel instead of a crowded high-rise atmosphere

For under $150K, finding a 2007-built condo in downtown Edmonton is rare.

Top Floor + Vaulted Ceilings = Instant Upgrade

The top-floor position means:

• No upstairs neighbours

• More privacy

• More light

The vaulted ceilings dramatically change how the space feels. The height creates openness you simply don’t find in most one-bedroom condos.

Combined with the south-facing balcony, you get:

• Natural sunlight

• Jasper Ave views

• Glimpses toward the River Valley

It feels airy, elevated, and far more premium than its price suggests.

1 Bedroom + 1.5 Bathrooms (Rare Layout)

Most one-bedroom condos in this price range offer a single bathroom.

This one offers:

• A full main bath for guests

• A private 2-piece ensuite

• A walk-in closet in the primary bedroom

That extra half bath is a luxury feature in a compact condo — and adds meaningful resale appeal.

Finishes That Feel Intentional

This former show suite includes:

• Hardwood flooring

• Granite countertops

• Slate tile backsplash

• Upgraded slate tile bathrooms

• Stainless steel appliances

• Modern lighting

• Air conditioning

Nothing feels builder-basic. It feels curated.

Location: Where Downtown Meets Nature

Living at 9336 Jasper Ave NW means you’re:

• 5 minutes to Downtown Edmonton

• 6 minutes to Rogers Place & Ice District

• 3 minutes to Louise McKinney Riverfront Park

• Steps to the River Valley trail system

• Minutes to Riverdale & Dawson Park

• 4 minutes to Riverside Golf Course

• Close to LRT and transit

You get urban energy and river valley calm in one address.

Why $149,900 Is Exceptional

At this price, buyers are typically choosing:

• 1970s high-rise buildings

• One bathroom layouts

• Lower floors

• No vaulted ceilings

• No architectural character

This condo offers:

✔ 2007 construction
✔ Top floor
✔ Vaulted ceilings
✔ 1.5 baths
✔ South exposure
✔ Boutique building
✔ Prime Jasper Ave location

For under $150K.

That combination is extremely difficult to find in Edmonton right now.

The Bottom Line

If you are looking for:

• A first home in downtown Edmonton

• A stylish condo without high-rise density

• A smart investment property

• Or simply the best-value condo in the core

304 – 9336 Jasper Ave NW deserves serious attention.

Because at $149,900, this isn’t just another listing.

It’s an opportunity.

VIRTUAL TOUR