Caitlin Heine is the founder of Iconic YEG, an award winning real estate team proudly operating under RE/MAX Real Estate in Edmonton. With a reputation for combining strategic precision with genuine heart, Caitlin has redefined what it means to serve sellers in today’s market. She leads with empathy, listens deeply, and crafts customized strategies that go far beyond just listing a home—they tell its story. Known for her hands-on approach and tireless commitment to her clients, Caitlin brings clarity, confidence, and care to every step of the selling journey. At the core of her work is a simple belief: every home matters, and every seller deserves to move forward with purpose and pride.
Your Home Deserves More Than Just A Listing
At Iconic YEG, we don’t settle for “good enough.” We bring heart, strategy, and proven results to every home we represent—because selling your home isn’t just a transaction. It’s a turning point.
In today’s fast-paced market, it might seem like homes can sell themselves. But not every home sells quickly—and not every seller gets the outcome they deserve.
If you’re thinking of selling your home in Edmonton, we’d love to show you what’s possible when you work with a team who genuinely cares—and backs it up with strategy.
What Sets Iconic YEG Apart
We Start By Listening.
Your Home Has a Story.
Before we talk numbers, we start with something more important: you. We learn what made this house your home—because that’s what will make someone else fall in love with it.
Whether it’s the garden you nurtured, the kitchen where your kids grew up, or the view that made you stay—we find what makes your home special and build our entire strategy around it.
Because real estate isn’t about transactions. It’s about connection.
That Pays Off
Thoughtful Preparation
We don’t believe in shortcuts. We believe in elevating the experience.
Here’s how we make sure your home shines:
Hands-on support with decluttering and prep
Professional staging to highlight what buyers value
Touch-ups and trusted contractors when needed
Professional measurements for confidence and clarity
This isn’t about overhauling your home. It’s about unlocking the value that’s already there—and making sure buyers see it.
More Info
5301 56 Avenue Northwest
Beaumont
Caitlin Heine of RE/MAX Real Estate
$534,900
4
3
1,540.65sqft
More Info
1403 10238 103 Street
Edmonton
Caitlin Heine of RE/MAX Real Estate
$329,999
2
2
731.63sqft
More Info
5301 56 Avenue Northwest
Beaumont
Caitlin Heine of RE/MAX Real Estate
$534,900
4
3
1,540.65sqft
Beyond the MLS.
Marketing
Marketing isn’t just about exposure. It’s about precision and intention.
Our listings get:
Jaw-dropping photos and video tours
Buzz-worthy campaigns across Instagram, Facebook, and TikTok
Targeted email marketing to active buyers
A custom webpage just for your home
Blog features that tell the story of your home and the lifestyle around it
Open houses and events with strategy—not just snacks
Your home doesn’t get lost in the crowd. It gets a spotlight.
That Protects Your Value
Strategic Pricing
We take pricing seriously—because it’s your biggest asset in this process.
Before we go live, we:
Run deep analysis on the market and your competition
Predict buyer psychology and negotiation angles
Craft a data-backed pricing strategy that’s clear and defensible
Smart pricing isn’t about being the lowest—it’s about being the most compelling.
Timing That Launches You With Impact
When your home goes live matters. We analyze buyer behaviour, local data, and digital trends to launch your listing when it will make the biggest splash.
Our goal: More visibility. Fewer days on market. Stronger first impressions.
Featured listing
Zone 35
118 530 HOOKE Road
$249,000
2
2
Rare opportunity to own a main floor walkout condo backing directly onto protected green space, trees, and river valley trails. Enjoy ultimate privacy and daily connection to nature—right from ...
Caitlin Heine of RE/MAX Real Estate
Featured listing
Beaumont
5301 56 Avenue Northwest
$534,900
4
3
Nestled in a quiet cul-de-sac in the heart of Beauridge, this upgraded family home offers over 2,800 sq. ft. of finished living space on a rare SE-facing pie lot surrounded by mature trees and ...
Caitlin Heine of RE/MAX Real Estate
Featured listing
Zone 12
1403 10238 103 Street
$329,999
2
2
Experience luxury living in the heart of Edmonton’s ICE District. This upgraded corner unit in Ultima Condos offers breathtaking views of Rogers Place and downtown from both the suite and balcony. ...
Caitlin Heine of RE/MAX Real Estate
Featured listing
Zone 35
118 530 HOOKE Road
$249,000
2
2
Rare opportunity to own a main floor walkout condo backing directly onto protected green space, trees, and river valley trails. Enjoy ultimate privacy and daily connection to nature—right from ...
Caitlin Heine of RE/MAX Real Estate
Why It Works
Our approach works because it’s built on intention—not luck.
We understand your home, your goals, your ideal buyer—and we design everything around those insights. We care. We listen. We show up. And we treat your home like it matters—because it does.
Let’s make your next move iconic.
HOME EVALUATION
Some agents list and wait. We list—and WORK.
- Two agents assigned to every home
- Curated open houses with intention
- Personalized outreach to your neighbourhood
- Fast, professional responses to every inquiry
- Daily listing activity reviews and strategy updates
We don’t cross our fingers. We drive results.