In Edmonton’s real estate market, buyers aren’t just looking for a house—they’re looking for the house. The one their friends will envy. The one with personality and unforgettable charm. If you want your home to stand out, it needs to be more than just a blank slate. It needs to have character, style, and just the right amount of “wow.”

Not sure how to make that happen? Don’t stress—Iconic YEG Real Estate Team has you covered with professional staging services that will take your home from basic to Iconic. But if you’re ready to roll up your sleeves, here’s how to make your home irresistible before it hits the market.

1. Create a Home That Tells a Story

• Why It Matters: Buyers don’t want cookie-cutter; they want a home with personality. They want to feel like your house is the one where they can host unforgettable parties, sip coffee on a charming patio, and make their friends just a little jealous.

• How to Do It:

  • Highlight unique features like original hardwood, quirky built-ins, or vintage fixtures.

  • Add a little Edmonton flair: A cozy reading nook for those chilly winters or an outdoor fire pit for summer nights.

  • Give rooms clear identities: A cozy den, a chic home office, or a dreamy spa-like bathroom.

2. Make It Instagram-Worthy

• Why It Matters: Today’s buyers are scrolling Instagram and Pinterest for inspiration. If your home doesn’t look like it belongs on their feed, you’re missing out.

• How to Do It:

  • Use bold-but-tasteful accent pieces like a statement mirror, a pop of color on a front door, or a gallery wall in the dining room.

  • Add texture and layers: Cozy throws, stylish rugs, and greenery can make your home feel both lived-in and aspirational.

  • Lighting is everything! Natural light is ideal, but strategically placed lamps and warm light bulbs can create a magical glow.

3. Give It Character, Not Clutter

• Why It Matters: Buyers love a home with charm, but they don’t want to feel overwhelmed by your personality. There’s a fine line between “full of character” and “too much stuff.”

• How to Do It:

  • Declutter ruthlessly, but don’t strip away everything. Keep a few personality-packed pieces, like an antique clock or modern artwork, that make your home stand out.

  • Avoid generic. Forget cookie-cutter decor from a big-box store. Think about curated, one-of-a-kind details that make your home unforgettable.

4. Let the Exterior Wow Them

• Why It Matters: Edmonton buyers face all seasons, and your home needs to look stunning no matter the weather.

• How to Do It:

  • A fresh coat of paint on the front door (a bold color like black or red can add drama).

  • Add stylish house numbers, a chic mailbox, or planters for instant curb appeal.

  • Edmonton winters? Make pathways clear, add string lights for charm, and use cozy decor to create a winter wonderland vibe.

5. Focus on the “Jealous Factor”

• Why It Matters: Buyers want a home their friends will rave about. They want their house to be the one everyone loves.

• How to Do It:

  • Add a wow factor: A stunning light fixture in the dining room, a feature wall, or a dreamy walk-in closet.

  • Create spaces that stand out: A coffee bar in the kitchen or a Pinterest-perfect mudroom.

6. Don’t Forget the Basics

While personality is key, buyers also want to know your home is well-maintained. Make sure to:

• Fix any obvious issues like leaky faucets or squeaky doors.

• Touch up paint and clean everything (yes, everything).

• Make sure your home smells as good as it looks—think fresh, subtle scents, not overpowering air fresheners.

The Iconic Advantage: Let Us Handle It

If the idea of transforming your home into a buyer magnet feels overwhelming, don’t worry. The Iconic YEG Real Estate Team offers professional staging services to help you achieve that Instagram-worthy, jaw-dropping look. We know what Edmonton buyers want, and we’ll make sure your home delivers.

From creating spaces with personality to helping you stand out in the Edmonton real estate market, we’ll take care of every detail. Ready to make your home iconic? Contact us today, and let’s make it happen!

Today, on Wednesday October 23, 2024, the Bank of Canada made a bold move, slashing its key interest rate by 50 basis points, bringing it down to 3.75%. This is the largest rate cut since the pandemic, and it marks the fourth consecutive rate reduction. But what does this mean for buyers and sellers in Edmonton's real estate market?

First, let’s break down why this rate cut is significant. The Bank of Canada’s priority has shifted from aggressively tackling inflation to ensuring it stays within its target range of 1-3%. With inflation now back under control, the central bank’s focus is on supporting economic growth, which has slowed under the weight of high rates. As Governor Tiff Macklem noted, the central bank is making these moves to help increase demand while maintaining stable inflation.

But while the interest rate cut is welcome news for many, not everyone is feeling immediate relief. Canadians are still dealing with rising costs of living—particularly when it comes to housing, rent, and groceries. Even though inflation has slowed, prices remain high, and it will take time for the average Canadian to feel the effects of lower borrowing costs.

So how does this affect the housing market, particularly here in Edmonton?

Real Estate Outlook in Edmonton

As interest rates decrease, more homebuyers may be encouraged to enter the market, leading to increased competition for homes. In Edmonton, where borrowing costs have been high, this rate cut could bring some much-needed relief for those sitting on the sidelines, waiting for a better time to buy.

With lower interest rates, buyers can now potentially qualify for larger mortgages or see reduced monthly payments, making homeownership more affordable. However, it’s important to remember that lower rates often lead to increased demand, which could drive up home prices, especially in markets where inventory is already tight. Rate cuts could quickly turn the tide, making an early spring market likely.

This creates a unique opportunity for both buyers and sellers. Buyers can take advantage of lower borrowing costs, but waiting too long might result in rising home prices as more people jump into the market. Sellers, on the other hand, may see a surge in demand as more buyers re-enter the market, making this an excellent time to list a property.

Timing is Key

For buyers, the question now is whether to act quickly or wait for further rate cuts. Economists predict another rate cut in December, potentially by 25 basis points. But waiting comes with risks, buyers who wait too long may find themselves in a hotter market with rising prices.

If you're a buyer, consider getting into the market now, especially if you can secure a shorter-term mortgage with a slightly higher rate. The reality is, timing the market is tough, and while future rate cuts may occur, prices could rise significantly by then.

For sellers, this is an ideal time to prepare your home for sale. With rates dropping and market activity expected to increase, getting ahead of the competition by listing your property now could help you secure a great price.

What About Mortgages?

For those with variable-rate mortgages, this rate cut brings good news. As the prime rate falls, so will mortgage payments, allowing more of your payment to go toward the principal rather than interest. For homeowners facing mortgage renewals in the next year or two, this cut is a positive step, though the rates may still be higher than the ones secured in previous years. Fixed mortgage rates, however, are not likely to change as dramatically, as they are tied to government bond yields, which fluctuate differently than variable rates.

What’s Next?

As we move forward, expect more conversations around how these rate cuts will impact Edmonton’s real estate market. Buyers and sellers alike need to stay informed and be ready to act. With the Bank of Canada continuing to monitor economic data, future rate cuts are a possibility, but so is increased competition for homes. Whether you're buying or selling, now is the time to strategize and make the most of these changing conditions.

If you’re looking to buy or sell in Edmonton, reach out to the Iconic YEG Real Estate team. We’re here to guide you through the current market and help you make informed decisions. The next few months could bring exciting opportunities, and we want to ensure you’re ready to seize them.

As we navigate these changes together, let's remember that market timing can be tricky, but expert advice can make all the difference. At Iconic YEG, we’re committed to helping you every step of the way.

For any questions about this rate cut or how it might affect your real estate goals, feel free to contact me, Caitlin Heine, at Iconic YEG. 780-336-3176

If you’ve been thinking about selling your home in Edmonton and it’s valued under $600,000, you’re in a great position right now. With more than 80% of buyers in Edmonton focusing on homes in this price range, demand for properties like yours is higher than ever.

But markets don’t stay the same for long. Here’s why this could be the perfect time to sell, and how Caitlin Heine from Iconic YEG can help you make the most of your opportunity.

1. Strong Buyer Demand for Homes Like Yours

Right now, homes priced under $600,000 are seeing a lot of interest. In fact, 80% of buyers in Q3 2024 purchased homes in this price range, meaning there’s a steady stream of people actively looking for properties like yours. This kind of demand can lead to multiple offers and, in some cases, homes selling for more than the asking price.

If your home falls into this category, you’re in a prime position to benefit from this buyer activity.

2. Interest Rates Are Dropping

Another reason to consider selling now is that interest rates are on the decline, making it more affordable for buyers to secure mortgages. This has prompted many who were waiting on the sidelines to jump back into the market. As more buyers come into play, especially in the under-$600,000 range, your home could attract even more attention.

Listing now gives you the chance to capitalize on this increased buyer interest while the market is active.

3. Maximize the Value of Your Home

In today’s market, sellers have a great opportunity to get top value for their homes. With buyer competition so high, homes are moving quickly and selling at strong prices. By working with a REALTOR® like Caitlin Heine, you’ll get guidance on how to price your home competitively and attract the right buyers—potentially leading to a faster sale and more favorable offers.

4. Homes Are Selling Fast

In this price range, homes aren’t staying on the market for long. Buyers are eager to make offers on properties they love, and many homes are selling within days of being listed. If you’re considering selling, this means you can expect a quicker process than in slower markets. However, this also means you’ll want to be prepared and get your home ready to show as soon as possible.

5. Your Home Appeals to a Wide Range of Buyers

One of the advantages of selling a home under $600,000 is that it appeals to a wide variety of buyers—from first-time homebuyers to families looking to upgrade, and even investors looking for rental properties. This broad appeal can increase the number of interested buyers, which may lead to a quicker and more competitive sale process.

6. Work with an Experienced REALTOR®

Navigating the real estate market can feel overwhelming, especially when you want to make sure you’re getting the best value for your home. That’s where Caitlin Heine from Iconic YEG comes in. With her in-depth knowledge of the Edmonton market, Caitlin can help you through every step of the selling process—from pricing and staging to negotiating offers—ensuring that your home gets the attention it deserves.

7. Why Act Now?

While the market is strong right now, it’s important to remember that conditions can change. More sellers may decide to list their homes, increasing competition, or interest rates could shift. By listing your home today, you’re taking advantage of the current market dynamics while they’re in your favor.

8. Ready to Take the Next Step?

If you’ve been thinking about selling your home and it’s valued under $600,000, now is a great time to start the process. Whether you’re ready to move on to your next home or just curious about what your property might sell for in today’s market, reaching out to Caitlin Heine is the perfect first step.

Caitlin can provide a free, no-obligation home evaluation and give you personalized advice on how to prepare your home for sale. With her expertise, you’ll have a clear path forward to make sure your home sells quickly and for the best possible price.

Conclusion

With buyer demand high and interest rates falling, there’s a unique window of opportunity for sellers in Edmonton’s under-$600,000 market. If you’re considering selling, getting started sooner rather than later can help you make the most of this favorable market.

For a free home evaluation or to learn more about your options, contact Caitlin Heine at 587-336-3176 or caitlin@iconicyeg.com. Let’s talk about how to get your home sold quickly and for the best price.

About Caitlin Heine and Iconic YEG

Caitlin Heine is a top REALTOR® with Iconic YEG powered by RE/MAX Real Estate, specializing in helping homeowners sell their properties in the Edmonton area. With her personalized approach and deep knowledge of the market, Caitlin is committed to guiding her clients through successful real estate transactions.

If you're considering selling your home in Edmonton, now could be the perfect time to take advantage of the current market conditions. With interest rates, buyer demand, and real estate trends aligning, listing your home with Iconic YEG and Caitlin Heine can ensure you get top dollar for your property. Here's why you should choose us to guide you through the process.

1. Local Market Expertise

Edmonton’s real estate market is dynamic, with neighborhoods experiencing varying levels of demand. At Iconic YEG, we have our finger on the pulse of the market, understanding which areas are seeing the most activity and where buyers are looking. This insight allows us to price your home accurately and market it effectively to the right audience.

"We recently helped a homeowner in Oliver sell their property, in multiple offers - before it even hit the public market! Our deep understanding of the local market conditions and buyer behavior made all the difference."

2. Strategic Marketing that Works

In today’s digital age, simply listing your home on MLS isn’t enough. We leverage a comprehensive marketing strategy that includes professional photography, virtual tours, targeted social media advertising, and email campaigns to ensure your home reaches the widest possible audience. Our goal is to create a buzz around your listing, driving more viewings and competitive offers.

A recent listing in Westmount received over 20 showings in the first week thanks to our targeted social media campaign, leading to a fast and successful sale."

3. Personalized Service with Proven Results

Caitlin Heine, owner of Iconic YEG, is known for her personalized approach to real estate. Every client’s situation is unique, and Caitlin takes the time to understand your needs and goals, providing tailored advice and support throughout the entire selling process. Her dedication to her clients is reflected in her high referral rate and numerous positive testimonials.

“Working with Caitlin was a game-changer. She made us feel confident every step of the way, and our home sold quickly and for a great price. We couldn’t have asked for a better experience." - Wayne Campbell

4. Home Staging and Presentation

First impressions matter. That’s why we offer expert home staging advice to ensure your property looks its best for photoshoots and viewings. A well-presented home can significantly impact a buyer's perception, often leading to quicker sales and higher offers. We know what buyers in Edmonton are looking for, and we’ll help you highlight your home’s best features.

Tip: "A few small changes, like decluttering spaces and adding some fresh decor, can make a world of difference. We recently staged a home in Crestwood, and it went from being on the market for months to receiving multiple offers within a week."

5. Strong Negotiation Skills

Selling a home isn’t just about finding a buyer—it’s about getting the best possible price. Caitlin Heine is a seasoned negotiator, adept at handling multiple offers and ensuring you walk away with the most favorable deal. With her experience, you can trust that your interests are always her top priority.

Success Story: "When multiple offers came in for a listing in Windermere, Caitlin's negotiation skills helped secure a final sale price that was $15,000 above the highest initial offer."

6. The Power of a Team

When you list with Iconic YEG, you’re not just getting one agent—you’re getting an entire team of dedicated professionals. From marketing experts to administrative support, our team works together seamlessly to provide a smooth and successful selling experience. This collective effort ensures no detail is overlooked, and your listing receives the attention it deserves.

Behind the Scenes: "Our team at Iconic YEG is like a well-oiled machine. From the moment we take on a new listing, every member knows their role and works towards one common goal: selling your home quickly and for the best price."

Selling your home is one of the most significant decisions you'll make, and choosing the right real estate team is crucial. With Iconic YEG and Caitlin Heine, you’re not just getting a real estate agent—you’re getting a partner dedicated to your success. If you’re ready to explore your options and see what your home could sell for in today’s market, contact us today for a no-obligation consultation. Let’s make your home the next success story!

Ready to get started? Reach out to Caitlin Heine and the Iconic YEG team today. Let’s make your move a success!

FREE HOME EVALUATION

Caitlin Heine

587-336-3176

caitlin@iconicyeg.com

Preparing your home for the market can be an exciting yet daunting task. One of the most crucial steps in the selling process is getting your home ready for its photoshoot. This is the moment when your property will be showcased in its best light, literally and figuratively, to attract potential buyers. The day of the photoshoot can be one of the most stressful times during the home-selling process, as everything needs to be picture-perfect by the time the photographer arrives.

As real estate professionals, we understand the pressure our clients feel on photoshoot day. It's not uncommon for sellers to be frantically finishing the last steps as the photographer arrives, adding to an already stressful situation. However, with a little planning and some helpful tips, you can reduce the chaos and ensure that your home is ready to shine in front of the camera.

Why Preparation is Key

Your home's marketing is a critical factor in how buyers perceive your property and, ultimately, the price you'll receive. Professional photography and videography have become indispensable tools in real estate marketing, and for good reason. A skilled real estate photographer can make your home look incredible, highlighting its best features and creating an inviting atmosphere that appeals to buyers.

However, to get the most out of your photographer's expertise, it's essential that your home is fully prepared before they arrive. Here’s how to do it:

Real Estate Photography Pre-Shoot Checklist

1. Clear & Clean Kitchen Counters & Sink

The kitchen is often the heart of the home, so it's important to make it look as spacious and clean as possible. Remove all small appliances, utensils, and decorations from the countertops. A few decorative items are fine, but less is more. Make sure all surfaces, including the sink and appliances, are spotless.

2. Clear & Clean Bathroom Sinks, Tubs, and Showers

Bathrooms should be free of personal items like shampoo bottles, soaps, and razors. Store these items in a bin under the sink or in a closet. The goal is to make the bathroom look as open and clean as possible, with only neatly folded towels on display.

3. Replace Burned Out Light Bulbs

Check all the lights in your home, including lamps and exterior lights, to ensure they are working. Well-lit spaces photograph better, so consider adding extra lighting to darker areas.

4. Turn On All Lights Throughout the Entire House

Lighting is a crucial element in photography. Turn on all the lights in the house, including lamps and exterior lights, to brighten up the space and create a warm, welcoming atmosphere.

5. Open All Window Treatments

Natural light can enhance the beauty of your home. Open all curtains and blinds to let in as much light as possible. Clean windows will allow that light to flow in without distraction.

6. Remove Unnecessary Furniture & Decorations

Clutter can make rooms look smaller. Remove bulky furniture and excess decorations to open up the space. A professional stager can offer guidance on which items to keep and which to store away.

7. Remove Floor Mats and Runners

Floor mats and runners can make spaces look smaller and can distort the room's proportions in photos. Remove these items to create a cleaner, more expansive look.

8. Turn Off Ceiling Fans, TVs, and Computer Screens

Moving objects like ceiling fans can create strange effects in photos. Turn off all fans, TVs, and computer screens to prevent motion blur and distractions.

9. Clear Appliance Surfaces of Magnets and Clutter

Remove magnets, notes, and personal items from the refrigerator and other appliances. This helps to keep the focus on your home’s features, not your personal life.

10. Make All of the Beds

A well-made bed can make a room look inviting and well-kept. Use matching bedding that fits the mattress properly, and add decorative pillows to enhance the look.

11. Remove All Personal Photos and Items

Buyers need to envision themselves in your home, so remove personal photos and belongings from view. This step helps potential buyers focus on the home itself rather than on your personal life.

12. Put All Shoes & Jackets in Closets

Shoes and jackets left out can make your home seem cluttered and lacking in storage space. Store these items out of sight to create a cleaner, more organized appearance.

13. Clear All Night Stands and Dressers

Nightstands and dressers can quickly become cluttered with personal items. Clear them off, leaving only a lamp and a small decorative item to create a clean, serene space.

14. Tidy Up the Yard & Landscaping

First impressions are everything, and the exterior of your home is the first thing buyers will see. Ensure that your yard is well-maintained, with trimmed bushes and clean walkways.

15. Sweep up the Porch/Patio/Deck

Outdoor spaces should be clean and inviting. Sweep up any debris, remove unnecessary items, and stage the area with flowers or decorative pieces to create a welcoming environment.

16. Clear All Cars from Road & Driveway

Cars in the driveway can detract from your home's curb appeal. Move all vehicles, including neighbors' cars if possible, to create a clean, unobstructed view of your home.

17. Hide All Garbage Cans & Lawn Equipment

Garbage cans, garden hoses, and lawn equipment can be distracting in photos. Store these items in the garage or another out-of-sight location.

18. Remove Outdoor Cooker Covers

If you have a barbecue grill, remove the cover to showcase it as an amenity. If the grill is old and unsightly, consider removing it entirely.

19. Open Up Patio Umbrellas

If weather permits, open up patio umbrellas to create a staged, inviting outdoor space. Add fresh pillows and flowers to enhance the area’s appeal.

Final Thoughts

Preparing your home for a real estate photoshoot may seem like a lot of work, but the effort is well worth it. A well-prepared home not only looks better in photos but also attracts more buyers and can lead to a quicker, more profitable sale. By following this checklist, you can ensure that your home is ready to be showcased in the best possible light, allowing your real estate photographer to focus on capturing the beauty of your property without any distractions.

Remember, the goal is to present a home that buyers can see themselves living in—a clean, bright, and welcoming space that invites them to imagine their future there. With these tips, you’ll be well on your way to a successful and stress-free photoshoot.

Selling a home is a significant decision that involves careful consideration of various factors. As a homeowner in Edmonton, understanding when to list your property can maximize your return and make the selling process smoother. At ICONIC YEG Real Estate Team, we are committed to helping you navigate the complexities of the real estate market. Here’s an in-depth look at the best times to sell your Edmonton home and the key factors to consider.

Understanding the Edmonton Real Estate Market

Edmonton's real estate market can be influenced by numerous factors, including economic conditions, interest rates, and seasonal trends. Here's a breakdown of what you need to consider:

1. Economic Conditions

• Local Economy: Edmonton’s economy is often driven by the oil and gas industry, along with other sectors like technology, healthcare, and education. When the local economy is thriving, more potential buyers may be looking to invest in homes.

• Interest Rates: Lower interest rates can make mortgages more affordable, increasing the number of potential buyers in the market. Keeping an eye on interest rate trends can help you decide when to sell.

2. Seasonal Trends

• Spring and Summer: Historically, spring and early summer are considered the best times to sell a home. The weather is more favorable, gardens are in full bloom, and families often prefer to move during school vacations. This period typically sees more buyer activity, which can lead to higher offers.

• Fall: Early fall can also be a good time to list your home. The market is still active, and serious buyers who missed out in the spring are still searching.

• Winter: While winter is generally slower due to the holidays and colder weather, it can still be a good time to sell if your home is well-maintained and priced correctly. There are fewer listings, which means less competition.

Personal Circumstances

In addition to market conditions, your personal circumstances play a crucial role in deciding when to sell your home. Consider the following:

1. Financial Situation

• Evaluate your financial health and readiness to move. Are you financially stable enough to handle the costs of selling and buying a new home?

• Assess your current mortgage situation. Are you in a position to pay off your existing mortgage and secure a new one?

2. Life Changes

• Major life events such as job relocations, family expansions, or downsizing after retirement can necessitate selling your home. These events often have their own timelines, which can influence your decision.

• Consider your emotional readiness to sell. Selling a home can be a stressful process, so make sure you are mentally prepared for the transition.

Market Conditions in Edmonton

1. Supply and Demand

• Analyze the current supply and demand in the Edmonton housing market. A seller’s market, characterized by high demand and low inventory, can be an ideal time to list your home as it may lead to quicker sales and better offers.

• In a buyer’s market, where there are more homes for sale than buyers, you might need to be more strategic with your listing price and marketing efforts.

2. Home Value Trends

• Monitor the trend in home values in your neighborhood. If property values have been steadily increasing, it might be a good time to capitalize on the appreciation.

• Use tools like the Edmonton real estate market reports and consult with a trusted real estate agent to get accurate insights into home value trends.

Why Choose ICONIC YEG Real Estate Team?

At ICONIC YEG Real Estate Team, we have a deep understanding of the Edmonton real estate market. Our expertise and local knowledge enable us to provide personalized advice tailored to your unique situation. Here’s what sets us apart:

• Expert Market Analysis: We provide comprehensive market analysis to help you determine the best time to sell.

• Professional Marketing: Our marketing strategies ensure your home gets maximum exposure to potential buyers.

• Dedicated Support: We guide you through every step of the selling process, from listing to closing, ensuring a smooth and stress-free experience.

Conclusion

Deciding when to sell your Edmonton home involves a mix of market analysis, personal readiness, and strategic timing. By considering economic conditions, seasonal trends, and your own circumstances, you can make an informed decision that aligns with your goals. Trust the ICONIC YEG Real Estate Team to provide the expertise and support you need to achieve a successful sale. Contact us today to discuss your selling options and take the first step toward your next chapter.

For more information and personalized advice, visit www.iconicyeg.com or reach out to our experienced team. We’re here to help you make the best decision for your real estate needs.

Selling a home is a significant milestone, and in today’s competitive real estate market, making a great first impression is crucial. One of the most effective ways to ensure your home stands out is through professional home staging. At Iconic YEG Real Estate, we understand the transformative power of home staging and how it can significantly impact your home's marketability and final sale price. Here’s why staging is a game-changer when preparing to list your home for sale.

1. Creating a Memorable First Impression

First impressions are everything in real estate. When potential buyers walk into a home, they make up their minds within the first few minutes. A well-staged home can create an emotional connection with buyers, making them envision themselves living in the space. Staging highlights the home's best features, showcases its potential, and sets the stage for a positive viewing experience.

2. Maximizing Space and Functionality

Home staging involves strategically arranging furniture and decor to maximize space and enhance the functionality of each room. By doing so, staging can make small spaces appear larger and more inviting. Professional stagers know how to use layout, lighting, and accessories to make every room feel open, airy, and welcoming, which can be a significant advantage in attracting buyers.

3. Highlighting Key Features

Every home has unique features that set it apart from others. Whether it’s a cozy fireplace, a stunning view, or a beautifully designed kitchen, staging helps to draw attention to these key elements. By highlighting the best aspects of your home, staging ensures that buyers remember the standout features that make your property special.

4. Depersonalizing the Space

One of the primary goals of home staging is to create a neutral environment where buyers can imagine their own lives unfolding. This often involves depersonalizing the space by removing personal items, family photos, and unique decor. A neutral, yet stylish, setup allows buyers to focus on the home itself rather than being distracted by the current owner’s personal tastes.

5. Accelerating the Sale Process

Staged homes tend to sell faster than non-staged homes. According to industry statistics, staged homes spend less time on the market, often leading to quicker sales. This is because staging helps buyers see the potential of the home, making them more likely to make an offer sooner rather than later.

6. Increasing the Sale Price

Investing in home staging can yield a significant return on investment. Staged homes not only sell faster but also often sell for a higher price. Buyers are willing to pay more for a home that looks move-in ready and beautifully maintained. Staging can help you achieve a higher final sale price, making it a smart financial decision.

7. Professional Photography

In today’s digital age, the majority of homebuyers start their search online. Professional staging sets the stage for high-quality real estate photography, which is crucial for making your home stand out in online listings. Beautifully staged homes look more appealing in photos, attracting more potential buyers to schedule viewings.

Partner with Iconic YEG Real Estate for Expert Home Staging

At Iconic YEG Real Estate, we understand that selling your home is a big decision, and we’re here to help you make the most of it. Our team works with professional stagers to ensure your home is presented in the best possible light. From initial consultation to final touches, we guide you through the staging process to maximize your home’s appeal and market value.

If you’re preparing to list your home for sale, don’t underestimate the power of home staging. Contact us today to learn more about our home staging services and how we can help you achieve a successful and profitable sale. Let Iconic YEG Real Estate make your home stand out in Edmonton’s competitive real estate market.

By incorporating these elements into your blog, you can effectively communicate the benefits of home staging and position Iconic YEG Real Estate as a knowledgeable and helpful partner in the home selling process.

Contact us today at caitlin@iconicyeg.com or 587-336-3176

Are you considering selling your Edmonton home this winter? Many prospective sellers hesitate due to misconceptions about seasonal real estate trends. With the right preparation, understanding of market forces, and insight — even in colder months — homeowners can still achieve a successful sale! Read on to learn how you can enter the winter Edmonton real estate market with confidence and find success as a seller.

Debunking Winter Real Estate Myths

Myth #1: Nobody Buys During the Winter

Contrary to popular belief, plenty of buyers are out shopping during the colder months. In fact, Iconic YEG's busiest month for Edmonton real estate sales is February as there is little competition with other homes as most sellers decide to list in May causing a major influx in available homes and increasing sellers competition for a buyer. People who are looking for a home during the winter may be more motivated, ensuring that you have a strong pool of interested parties.

Myth #2: Houses Don't Show Well in Winter

Winter may not be the most picturesque season, but some homes shine even more in the winter months. With the right staging, lighting, and a cozy atmosphere, potential buyers can easily envision themselves living in your warm, inviting home. The key is to make sure your property is well-maintained, cleaned, and bright to attract potential buyers.

The Benefits of Selling in Winter

• Less Competition: With fewer homes on the market, buyers may be more likely to consider your property. This competition can potentially result in a quicker sale or even multiple offers.

• Serious Buyers: Winter homebuyers tend to be more serious about making a purchase, as they're likely facing some sort of deadline (e.g., job relocation, family growth, etc.).

• More Real Estate Attention: Your Realtor may have more time to dedicate to your sale, as the market typically slows down during the winter months.

Tips for Selling Your Home During Winter

1. Maintain Curb Appeal: Keep walkways and driveways clear of snow and ice. Ensure your home is well-lit, both inside and out, to impress potential buyers. Remember, first impressions count!

2. Stage for Winter: Create a cozy atmosphere with warm, inviting decor. Use soft lighting, blankets, and candles to showcase your home's comfort during winter.

3. Ensure Home Performance: Before listing your home, make sure that it is energy-efficient and performs well during the winter months. This will be highly appealing to potential buyers who want to keep heating costs down.

4. Highlight Winter Features: If your home has features that are especially appealing during the winter, such as a fireplace or hot tub, make sure they are clean and well-maintained to show buyers.

5. Work with an Experienced Realtor: Choose ICONIC YEG who has experience in the winter Edmonton market to provide valuable guidance and insight on making the most of a winter home sale.

Don't let the winter months dissuade you from selling your Edmonton home. By debunking common myths, understanding the benefits, and implementing the right strategies, homeowners can successfully navigate the winter real estate market. So, bundle up, and get ready to make that sale!

Edmonton Real Estate Market Report: Quarter Three, 2022

2022 has been a wild ride with extreme changes, not unlike the weather in Edmonton.  Unprecedented amount of factors including the pandemic, rising interest rates, gas prices, inflation, and the war in Ukraine all contributed to an everchanging and quick adjustments in the Real Estate market.

The first quarter offered sellers an incredible opportunity as interest rates remained low, buyers were highly active, and inventory was sparse.  With lineups out front doors, multiple offers, and quick sales - buyers were at an incredible disadvantage and some were left with nothing to buy. While sellers who acted fast and listed their homes early in the year, enjoyed the quick sales and opportunity to move.

The second quarter of the year brought many more sellers to the market as they were catching wind of how much and how fast properties were trading for at the start of the year and buyers began to get a reprive from the agressive market; however homes in the SW of Edmonton continued to prevail as the hottest and most in demand homes.

This past quarter has been much slower than the previous two, ending with lots of available inventory that does not quite match the current needs of buyers.  A shocking 70% of all Single Family Homes that sold during Q3 in Edmonton were under $500,000; while currently only 60% of available invertory is priced at that level.

Fewer homes sold in Q3 of 2022 than they did in Q3 of 2021:

What is more interesting, is the value of the homes that sold in Q3 of 2022.  Over 70% of all Single Family homes sold, in Edmonton, were under $500,000:

The current available inventory of homes for sale in Edmonton does not match the previous wants of buyers, with a higher level of inventory in the luxury market then is actually selling.

If you are a seller in this market, there are a few tips to stay competitive to get your house sold before winter takes hold:

For Sellers:

• PRICE: Currently, buyers tend to be pickier about the price they’re willing to pay due to rising interest rates and a lower affordability threshhold. Really hone in on the listing price you’re comfortable with — if you want to sell quickly, consider listing it on the lower side.
• CURB APPEAL: Never underestimate the power of a well-manicured lawn and pretty flower boxes to grab the attention of potential buyers. Make sure the front of your house is looking its best — you never get a second chance to make a first impression. Buyers often drive around their preferred neighbourhoods window shopping, so give them show-stopping curb appeal they can’t ignore.
• KNOW YOUR WEAKNESSES: While hiring a house inspector is usually done by buyers making an offer, get ahead of the game and hire one as a seller. Having that report available for potential purchasers takes one task off their plate and that might swing the scales.
• SHOW THE BEST: Nothing puts off potential buyers like a home they can’t even see thanks to stacks of papers, overflowing cupboards and messy countertops. Go through each room and pack up 50 per cent of the “stuff” — then store, donate or trash it. When people walk into their potential dream home, they want to see large, airy rooms not shelves packed with personal knickknacks.
• APPEAL TO THE MASSES: Millennials make up the largest cohort of buyers in Canada right now so consider adding features that appeal to this generation. Consider upgrading lighting, hardware or even appliances - $2000 upfront could mean the difference of a sale.
• STAND OUT:  it’s all about making your property stand out in a sea of comparable properties. Offering something more creative than just your regular financial incentives, such as prepaying taxes or a year’s worth of landscaping services or paying homeowners’ association dues are just two examples of outside-the-box incentives.

If you are a buyer in this market - you may be able to secure that high value home at a much lower price; however read below for tips on maximizing the value in this current market:

For Buyers:

1. Get Pre-Approved: There is nothing more defeating then looking at a home you come to learn, you can not afford.  It also gives you the opportunity to shop around for the best deal and the best interest rates. 
2. Work with an Agent: Even before you start looking, even before you attend an open house.  A professional can and will give you more options and ensure you stay on the competitive track when negotiating for your dream home.
3. Have a Buget and a Plan:  Of course, you won’t be able to afford everything on your wish list. So, make two lists: everything you want in a home and everything you can’t live without.   
4. Do Not Get Dstracted by the Pretty Things.  Houses are an investment, they cost money.  Shocker right?  When you have the pick of available homes you should put higher value in the mechanical and structural integrity of the home.  Roof! Furnace! Windows! Plumbing! Electrical! Foundation!  These are the BIG TICKET items that should be the highest priority - not the wallpaper in the bathroom.
5. Consider Future Revenue: With so much uncertainty about the economic future, you might want to consider purchasing a home that could or does have a secondary suite (ie. basement suite).  While you never have to rent it, having the option in the future could offset some expences if jobs, economy, or life took an unexpected turn.
6. Location is Everything.  A home can be renovated, the location cant.
7. Put Together an ICONIC Home Buying Dream Team: including an experienced  real estate agent, professional home inspector and mortgage lender; if you’re buying investment property, add a tax expert and a real estate attorney. All of these professionals should willingly and kindly share their knowledge and expertise. If not, find someone else.

Everyone needs a plan, and we can help.

 If you are a buyer or a seller looking to make a move in Edmonton - contact us for more information on how to be the most competitive and ensure you are getting the highest level of value.