On the Pulse of the Edmonton Real Estate Market

ICONIC YEG

Welcome to the ICONIC YEG Real Estate Blog, where our mission is to demystify the Edmonton real estate market for buyers, sellers, and enthusiasts alike. We aim to provide a gateway to a wealth of insider knowledge, essential market trends, and unbeatable strategies tailored specifically for the Edmonton community.

We hope to not only to inform but also to empower you with the industry's best-kept secrets and proven tactics, helping you make informed decisions in this dynamic market. Whether you're eyeing your first home purchase, planning to sell a property, or simply staying on top of the latest real estate trends, ICONIC YEG is your ultimate guide to navigating Edmonton's real estate landscape.

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Plenish: Revolutionizing the Furniture Industry

The Iconic team was lucky enough to be introduced to the founders of Plenish this week before they establish their operations in Edmonton.  I say lucky, because it is clear they are about to be so busy, I may never get a chance to have a one on one conversation again with them in the future.  So what is Plenish?

Plenish was founded out of two friends’ vision for a better furniture industry. As both were navigating major life events like marriage, having babies and obtaining their master degrees in 2020; furnishing their new homes became an arduous challenge due to the costs and inconveniences involved with traditional purchases or rentals - something they had experienced all too often during their 10+ moves over the last decade.

Seeing this issue as one shared by many others looking for easy-to-access home customization options amidst rising costs of living & transient lifestyles, they created 'Plenish': A stylish subscription service that would alleviate any worry around wasting time searching stores or disposing of damaged items; With 12 million tonnes going into landfills yearly!

Plenish was founded on the simple idea that people should be able to enjoy quality furniture without having to commit long-term. With its flexible terms of 1-12 months, customers can access premium pieces while also benefiting from cost savings - all tailored around their ever changing lifestyle needs. Not only is sustainability a key part of Plenish's story with products built for longevity and refurbished items moved onto new homes; but users are also given an extra degree of freedom through options such as being able swap or return goods when desired, ensuring they never pay more than retail price in the process. Now everyone has a chance at creating home styles which reflect today’s modern ages!

With the Plenish team continuing to grow, their vision for creating beautiful and functional spaces across Canada is quickly becoming a reality. All ready in Vancouver and Toronto, they are heading to Edmonton next! They bring life into once empty rooms by helping people turn them into homes with timeless furniture pieces. As they continue down this path of success there's no telling how many more cities will soon be blessed with their work as Plenish continues its mission become a household name in home furnishings!

Iconic, as a team who requires short to long term staging for show suites and furnished rentals, we were absolutely amazed at the affordability, flexibility and sheer range of options Plenish offers.  Mark my words, Plenish is one to watch and I can’t wait to see them dominate in this industry.

For more information, check out Plenish HERE

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Four Reasons Why You’ll Want To Call Edmonton’s Brewery District Home

With a unique blend of services, shops, and restaurants, The Edmonton Brewery District is perfectly conducive to hassle-free urban living. Here are a few reasons why you will want to call it home:


The Brewery District is Home to a Diverse Population of Edmontonians

Students, seniors, and young professionals alike have made their homes in the centre of the city. Families, empty nesters, and young adults out on their own for the first time effortlessly create an attractive vibe in The Brewery District that makes it feel welcoming, accessible, and inclusive. With amenities to support residents of all ages and stages of life, there is something for everyone.

Shop ‘til You Drop

The surrounding amenities provide everything you need just a few steps out of your front door. Loblaw’s City Market is your one-stop-shop for all
your favourite products. Offering fresh produce, ready-made food for on-the-go, and household essentials, you can shop for quality items at affordable prices. They also offer curbside pickup for those continuing to be COVID-conscious. With over 40,000sqft of space, GoodLife Fitness attracts fitness lovers from all over the central core who are looking for an affordable, full amenity workout space. Your journey to optimizing your health and wellness will be well supported with GoodLife’s group classes, personal trainers, and accessible exercise equipment.

Another popular anchor store in The Brewery District is MEC, which serves the adventure enthusiasts of the neighbourhood. Supplying all the essentials for outdoor activities, you’ll find yourself planning your next adventure as you browse the aisles.

Access to Educational Institutions

One of the benefits of The Brewery District is its ideal location for those wanting to be in close proximity to fantastic educational
institutions. MacEwan University is just down the road from The Brewery District – accessible on foot during the warmer months and serviced by frequent public transport for the colder seasons. Students, faculty, and staff will love the ease of living close to the University as they create that “University Town” feel in the middle of the city. Without the stress of a commute, The Brewery District is the perfect place to put down roots if you’re affiliated with the University.

For those with kids in grade school, Edmonton Academy is in the neighbourhood to offer specialized teaching for students who have learning challenges. Additionally, Oliver School also offers K-9 programs within the Edmonton Public School system.

Nearby Outdoor Spaces

Even though The Brewery District is located just alongside the downtown core, there is no shortage of outdoor spaces. Paul Kane Park offers a
great picnic spot with a water feature, tall trees for shade, paths, and benches for you to relax on your Sunday morning stroll. It is a serene spot loved by the community, and you might just be lucky enough to spot a small wedding or photography session taking place.

If you’re looking for a place to cool off during the summer heat, Oliver Outdoor Pool and a park are just across the road. Kept at a comfortable 29°C, Oliver Pool is a fun, family-friendly atmosphere that is easily accessible for urban residents. There are change rooms on site, a water slide, a sundeck, and a concession stand for when you’re feeling peckish. Keep in mind, their 2021 summer season is running at reduced capacity, so book a spot in advance!

Just a few blocks from The Brewery District sits the new Manchester Square re-development boasting its unique architecture and European-like grace. An outdoor fountain, promenade, and 19 locally owned businesses call this getaway spot home. This is the perfect spot to escape for an afternoon on foot with a coffee in hand and a reusable bag full of goodies.

Of course, most importantly is 121 West – the one place you will want to call home to be nearby all the places you’ll love to explore in The Brewery District. 

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