Sales | Lease-Up | Marketing | Management


By failing to prepare, you are preparing to fail

With Iconic’s focus on preparation, their partners have been able to maximize the value of marketing budgets, efficiently target their ideal demographic, and mitigate long term risk of their projects. Iconic takes exceptional pride in preparing a project for market with specific focus on:


Business has only two functions — marketing and innovation

Every project is different and deserves a unique approach for their marketing goals. Iconic values promoting the lifestyle and what one should expect from life within the property through numerous mediums, while keeping existing and future tenants excited about the project, longterm.


The art is in the details, the science is in the data.

Most of Iconic’s partners wonder what the “secret” is, in their ability to attract, convert, and retain existing tenants. The secret is actually all in the basics, which should never be taken for granted. Iconic has curated an efficient and effective system to manage every detail with a focus on impact and high volume lease signing.

“Don't just take our word for it, contact us to find out how we can help.”

Full Service Real Estate Team

Are you a developer or shareholder that is looking for an innovative approach to exceed your lease up goals? We are what you are looking for.

Michael van Butselaar

Director of Projects

On large scale projects, his construction knowledge aids in building out marketing materials that highlight the unique attributes of a specific build and his attention to detail drives all our internal operations.

Caitlin Jane Heine

Director of Growth

Caitlin Heine sets the standard for high performance and customer satisfaction.Merging her experience of high volume growth in the vehicle industry and top sales in Real Estate make her an expert you can trust.



ICONIC is confident in their abilities so you can be too.Let us be your secret weapon.

Being top producers in the Residential Real Estate market, who reached RE/MAX Diamond Club Level in 2021, ICONIC is currently completing a 400 units lease up in the Brewery District. The team will complete a sell out of this project in under one year.  Previously, ICONIC completed a 189 units project in the Hamptons area in under 7 months. 

The proof of our passion is encompassed in everything we do. From the smallest of detail and the impression it relays to the client, the feelings we elicit when a person walks into the building, to the continued satisfaction after a tenant has moved in. In such a competitive world, one can not afford to make even the smallest mistake or misstep, we must strive to always be perfect.

From launch to close out, we can put together a team to sell and/or lease your development. Contact us for a free confidential evaluation and fee proposal

Do you want to know how you could be the next sold out project?

Ready to have results?

Contact Us

With a collaborative approach, regardless of scale - ICONIC is ready to be your partner of choice.  

Tell us what you are looking for

- Research and Planning

- Marketing 

- Leasing and Sales

- Staging and Promotion

- Event Planning and Engagement

- Web Development 

- Anything Else

Enter your information on this page to discover what we can achieve together.  Free estimates and plans to suit your needs.

Home Evaluation Form

Contact info
Property details
Helpful information
Copyright 2023 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.