Edmonton is an ever changing market.  Iconic wants to  work with Edmonton sellers who know they deserve the best, and are willing to do what it takes to achieve that.  When you know your worth, there is no other choice.


Buying a home is one of the largest purchases you'll ever make and Iconic is seeking partnerships with Edmonton buyers who refuse to settle for the ordinary.

Coming Soon

11344 102 Avenue

Located in the heart of Oliver, the properties at Kitchener Keep have only come available to purchase three times in the last decade. These ultra rare townhouses offer massive floor plans with over 2000 sqft of living space...


Iconic Communities

The Strathcona community in Edmonton is one of the oldest and most vibrant neighbourhoods in Alberta. The community has grown with the city over the years but has kept its unique character and close-knit feel. With a variety of businesses, parks, and restaurants, Strathcona is a great place to live or visit.

Renovated and Upgraded

Best in class for 55+

Welcome to this stunning, fully renovated half duplex bungalow that's located in a 55+ gated community near south Edmonton! With all the mechanical upgrades you could ask for (new copper piping, top of the line AC and Water Softener, Furnace, Humidifier and Hot Water Tank), you won’t find another home quite like this one.

Great Opportunity

977 Youville DR

Step outside onto your massive enclosed sun deck that backs onto lush green space - it's like being on vacation every day! On top of all this, you'll enjoy the convenience of a two car attached garage as well as new weatherstripping on the roof. Located in one of South Edmonton’s best managed gated communities for those over 55 years old – this home really has it all!

Where will your new home be?

About Iconic Yeg

Iconic YEG is a collective of Real Estate professionals who share the same values and are driven by a common purpose to enhance the expectations of the clients we serve. We carefully limit our client base to offer the highest level of time and attention; as well the service and advice that each client truly deserves. We are not, and will never strive to be traditional in any sense. We are not sales people, we are professionals who strive to learn more each day so we can dedicate our time to protecting, advocating and consulting with our clients to make highly informed and favorable Real Estate decisions.

Caitlin Jane Heine

Owner | Realtor

At the ripe age of 20, Caitlin Heine's fire to take on and exceed expectations was lit as she rose to become General Manager at a busy Edmonton restaurant. This set her up for an unstoppable path through obstacles in both a national and international automotive company where she quickly moved upwards, eventually becoming Director of National Business Development and shareholder - all by 25 years old.

Fuelled only further by success within these industries, Real Estate inevitably beckoned allowing Caitlin the freedom to operate independently with Iconic Purpose Inc.  As Owner here she is tight-knit with clients ensuring they make informed decisions whilst protecting their interests every step of way; pushing boundaries ever forward in this industry space into new territory – no challenge too great or tradition left unturned.

Latest Blog Posts

NEW LISTING: 5 10516 84 AVE in Edmonton

Posted by Caitlin Heine on May 26, 2023

I have listed a new property at 5 10516 84 AVE in Edmonton. See details here Welcome home to the epitome ...

Iconic Communities: Strathcona

Posted by Caitlin Heine on May 25, 2023

The community of Strathcona in Central Edmonton is one of the most iconic communities in the city. With ...

Client Testimonials

What they say

We pride ourselves in taking great care of our clients, making sure they understand and are confident in the buying or selling process. 


Caitlin is the best realtor I have ever worked with, hands down. She went far above and beyond what any previous realtor had ever done in my 20+ years as an owner, buyer, seller. She helped us close a sale on a particularly challenging  property that no other realtor could amidst a tricky market. Consider yourself lucky to have her on your side.

Jason Kodie

Exceptional service. Michael and Caitlin are professional and care about helping you make the best decision.

Kelsey Phillips
I have purchased my new home from Michael and Caitlin. The purchase and negotiation went well and smooth. I highly recommend them both because they pay attention to every detail; paperwork and more. You will have the easiest and smoothest house purchase without disappointment or doubts.
Sam Z.
Home Buyer

From the first phone call to the final signature, Caitlin & Michael were excellent to work with.
Caitlin’s professionalism, knowledge, honesty, integrity and personality are first class.
She went above and beyond with the sale of my house and found me a new home in a week from listing .. how fantastic is that ?
Whether you are selling or purchasing Caitlin has your goals top of mind. I am so very happy to have had the opportunity to work with her.

Lorrie R.

We are a boutique real estate collective, comprised of like minded individuals who demonstrate and choose, every single day and in every interaction:

Character over Reputation 

Service over Sales

Integrity over Revenue

These core principles, along with a relentless pursuit of our clients’ best interests, are what motivates, and propels our purpose forward.


How Can we Help?

Contact Form

Ukraine Humanitarian Crisis Appeal

Copyright 2023 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.